Dec-2023 Statistics

December 2023 Statistics

Radio Performance

Another fantastic increase in the listening figures for the month of December, an increase of around 21% from November figures, and a 62% increase from October when the live schedules were relaunched. Again we see a slight increase in unique listeners, and a reduced number of listening sessions, and further suggests listeners are not “channel hopping” through the directories as much as previously and they’re staying around for longer.

The USA share of listeners has increased agains from 45% (October) to 49% (November) to 59% (December), representing our large presence over the pond. Considerations are being made in how to make use of this traffic.

Recent changes:

• Radio server maintainance
• Review of current radio streaming content
• Developed action plan for mobile app release

Next months targets:

• Production of basic radio app
• Refresh autoDJ content
• Add ID3 tags to autoDJ which helps identification of current playing set and will increase awareness on the radio directories

Future strategies

• Bring chat functionality into mobile app
• Planning the start of Strictly House live events, primarily within UK and Tenerife initially
• Adding a store shop on the website, with free merchandise for DJs
• Review SEO visibility on website to encourage organic search traffic
• Review of social media strategies
• Review of SoundCloud actions

Website Performance

Social Performance

Soundcloud