Feb-2024 Statistics
Written by Glenn Cooper on March 14, 2024
February 2024 Statistics
Radio Performance
Quite a disappointing month for figures, there has been a drop in re-streaming services such as Audials from the main server. There has been some configuration changes with the attempt of trying to list the radio station on both https://dir.xiph.org/ and https://internet-radio.com/ at the same time. This has come at a cost in that it’s causing some disruption with restreaming platforms. A ticket has been raised with the Icecast radio community to identify this problem.
| Feb-24 | Jan-24 | Dec-23 | Nov-23 | Oct-23 | |
| Total listening hours | 105,984 | 139,188 | 122,124 | 101,072 | 75,578 |
| Total listening sessions | 552,834 | 715,663 | 650,909 | 763,618 | 803,965 |
| Unique listeners | 42,773 | 45,578 | 46,220 | 45,021 | 44,461 |
Successful changes this month:
- Further advancement of AI generated flyers for the radio station, branding is becoming stronger
- Increase in quality content banked for the radio station, ready for future promotion
Future targets:
- Further development of basic radio app
- Develop content plan for autoDJ
- Plan the first Strictly House interview
- Add ID3 tags to autoDJ which helps identification of current playing set and will increase awareness on the radio directories
- Increase the number of live DJs
A lot of energy will be directed to the mobile app, with the hope of eventually bringing an audience in to the integrated chat room.
Future strategies
- Bring chat functionality into mobile app
- Planning the start of Strictly House live events, primarily within UK and Tenerife initially (scheduled for 2025)
- Adding a store shop on the website, with free merchandise for DJs
- Review SEO visibility on website to encourage organic search traffic
- Review of social media strategies
- Review of SoundCloud actions
- Rollout of Strictly House interviews
Website Performance
| Feb-24 | Jan-24 | Dec-23 | Nov-23 | Oct-23 | |
| Total users | 196 | 268 | 224 | 328 | 286 |
| Direct | 111 | 167 | 130 | 214 | 204 |
| Organic Social | 28 | 52 | 34 | 76 | 33 |
| Organic Search | 24 | 35 | 18 | 31 | 32 |
| Referral | 14 | 18 | 14 | 12 | 5 |
Social Performance
| Feb-24 | Jan-24 | Dec-23 | Nov-23 | Oct-23 | |
| Facebook Reach | 731 | 1,666 | 1,220 | 1,199 | 1,166 |
| Facebook Visits | 175 | 195 | 224 | 426 | 264 |
| Facebook New likes | -1 | 3 | -1 | 1 | 6 |
Soundcloud
| Feb-24 | Jan-24 | Dec-23 | Nov-23 | Oct-23 | |
| Plays | 200 | 208 | 90 | 103 | 54 |
| Likes | 3 | 24 | 6 | 14 | 5 |
| Comments | 1 | 1 | 0 | 1 | 3 |
| Reposts | 1 | 5 | 1 | 2 | 3 |
Tagged as Statistics
